Kel Ewey is a women’s resort wear brand, named after the last known Saharan tribe of Africa. With brand revitalization in mind, I refreshed the brand aesthetic, first by creating a new logo with rich chocolate tones and tribal motif illustrations. The shape of this organic, naturalistic logo fit perfectly within a square shape, translating well to clothing hangtags. Working with a web developer, I designed the look and feel of the website with subtle flash animation and easy to navigate categories, highlighting the product and creating an immersive customer and brand experience. The new brand identity and website set Kel Ewey apart from their competitors, thus elevating the brand and increasing sales.