Concept Development
Campaign Branding
Package Design Strategy
External Artist Collaboration
Social Design
Retail Design
TVC Concept
I co-led the creative concept and development of The RealReal’s 2021 Holiday Campaign. “A Surreal Real Holiday”, was rooted in the idea that 2021 was weird, wild and anything but expected. The goal was to establish TRR as a gifting destination, in a way that breaks with tradition and finds joy in the unexpected—turning the season on its head. That message of “Unwrap the Unexpected” was woven throughout the 360 experience from packaging to retail design to a television commercial.